1. Stale Professional Experiences
Do you still have a blurb from your internship eight
years ago? Or maybe a portfolio item that was totally
impressive when you were just starting out? Consider giving them the axe today.
Details about your ancient professional history draw
attention away from your most recent and relevant
So, allow your past two roles to sell you
and boil anything seven to 10 years in the past down
to the essentials (which in some cases might include
just your job title and company name).
The further back you go in your career timeline, the
more “less is more” rings true.
2. Unendorsed Skills
Your skills section is a keyword oasis, which can
make loading it with the maximum allowed 50 skills
But it’ll backfire, as in many cases,
handfuls of them go unendorsed altogether.
(Translation: You have a list of talents that no one is
willing to say you’re any good at.)
These “dead” skills become clutter. They raise
more questions than they do interest.
much keyword power could they really have if other
users aren't interacting with them?
Prune your skills section and attract new endorsements on a regular basis.
3. Lackluster Accomplishments
Many of your once-independent profile sections such
as Projects, Honors & Awards, Patents and others are
now gathered in a new “Accomplishments”
It’s pretty genius, because organizing the
content this way removes a ton of unnecessary bulk.
There's a trade-off though: These accomplishments
now directly compete with each other for attention.
Look carefully at what you've listed here and
identify which items you'd want someone to be sure
to see, and those you'd be okay with them
I always recommend removing your
language skills if you're not fluent (because “High
School Spanish” isn't impressing anyone).
While you're at it, cut test scores and courses from your
ancient academic history.
Other possible distractions: Certifications that have
expired, projects that fizzled and publications with
URLs that are no longer valid (check these twice!).
Awards from early in your career that you know
aren't that impressive can be make excess noise
Removing these items will allow your more impressive—and relevant—accomplishments to
The idea is to only highlight those items that build the
personal brand you want reflected right now.
4. Old Recommendations
Granted, anytime someone says something really
lovely about you, it's a nice thing. So, I get why
you'd cringe at the thought of cutting nice
paragraphs all about you.
But hear me out: Outdated
recommendations can undersell you, or sell skills
you're not interested in using anymore—which means, they can undermine who you are today.
For example, let's say you spent the early half of
your career in marketing, but now you're solely
interested in backend web development.
A profile full
of songs of praise for your marketing-related talents
could distort the “I’m an ace with servers and
databases!” impression you're looking to make, and instead make you come off like someone who fell
into tech yesterday.
Obviously, if you've won recognition from a
particularly notable figure, or if someone says
you're the best professional they've ever worked
with, it may be worth retaining because of the
awesome level of social proof it holds.
But in most
cases, you'll want to replace or hide old recommendations to give emphasis to those that pair
well with your current direction..
Article by Erica Breuer
- Originally published on TheMuse.com
LinkedIn is a place to shape a precise, meaningful,
persuasive story about your talents—not a career
catchall. Cutting distracting content might feel odd
at first, but it’s vital to refining the message you
deliver. So really try to make the most of its new
streamlined design to wow everyone who visits your profile.